For the love of the ride.

Every ride feels like Christmas morning.
Built by riders, for the people who can't
stop thinking about their bike.

PORTRAIT · FOUNDER 01
NPR portrait — Luke (BMX/Dirt)
LUKE
PORTRAIT · FOUNDER 02
NPR portrait — Luke (MTB/Road)
…AND LUKE
↘ Manifesto · 01

You belong here.
— even if you only ride twice a year.

FILMB isn't a race team. It isn't an elite club. It's a tribe for anyone who cleans their bike the second they get home, who goes and sits on it in the garage when they need space. Fast or slow. Big jumps or no jumps. Daily commuter or weekend warrior. Everyone belongs.

Built by Luke & Luke out of a stubborn belief that bikes can be medicine for the mind — and that the people you ride with are the people who get you through everything else.

"Modern life keeps you wired in.
Riding rips the cable out."
↘ Reels / Vol. 01–07

The footage
from the road.

unfiltered. shot by the tribe — not a brand team.
REEL_01
BMX · DIRT JUMPS · DUSK 0:32
REEL_02
TRAIL CARVE · NPR LOOP 0:48
REEL_03
GRAVEL · WIDE PAN 1:02
↘ Show up · Roll out

The calendar.

18
JUN
EVENT_01 · BMX
BMXPark

Skid Row · Urban BMX Jam

↳ Brunswick / VIC· 120+ riders
04
JUL
EVENT_02 · ROAD
RoadCharity

Sunrise Charity Ride

↳ Yarra Blvd / VIC· 300+ riders
12
JUL
EVENT_03 · MTB
MTBEnduro

Forest Sender Weekend

↳ Buxton MTB Park· 80+ riders
02
AUG
EVENT_04 · DIRT
DirtMoto

Dust Crew · Dirt Bike Hangout

↳ Wonthaggi· 60+ riders
23
AUG
EVENT_05 · ROAD
RoadLong

Coast Road Long Course

↳ Apollo Bay· 180+ riders
↘ The Shop · Vol. 01–04

Wear your
badge of belonging.

small batches.
corporate / group orders — give us a yell.
NEW
PRODUCT_01 · TRAIL WORN TEE
Trail Worn Tee
Vol. 01
$45 Add to kit →
PRODUCT_02 · FILMB HOODIE
F**K I Love My Bike Hoodie
Vol. 03
$95 Add to kit →
PRODUCT_03 · GARAGE CAP
Garage Cap
Vol. 02
$38 Add to kit →
LIMITED
PRODUCT_04 · DUST CREW JERSEY
Dust Crew Jersey
Vol. 04
$72 Add to kit →
10+ items? we'll cut you a charity rate.
↘ Out in the wild · @filmb

The tribe
posts the proof.

tag #filmb — we'll repost the best of it.